COUNTRY
FRANCE
DESIGNER’S NAMES
ANNE-FLEUR BROUDEHOUX ET ROXANE THIERY.
FOUNDING YEAR
2007.
DESIGNER’S BIOGRAPHY AND BACKGROUND
ANNE-FLEUR AND ROXANE, CHILDHOOD FRIENDS FOREVER PASSIONATE ABOUT FASHION, ALWAYS DREAMT ABOUT WORKING ON A PROJECT TOGETHER. THEY BEGAN ARMING THEMSELVES SEPARATELY, ONE AT ALBERTA FERRETTI, THE OTHER AT BA&SH. IN SEPTEMBER 2007, THEY TOOK THE PLUNGE.
CONCEPT AND MEANING OF ROSEANNA
ROSEANNA IS THE COMBINATION OF THE TWO DESIGNER’S SURNAMES. IT EMBODIES THE JUXTAPOSITION OF THEIR PERSONALITIES, STYLES AND REFERENCE POINTS, AS WELL AS THE FRIENDSHIP THAT UNIFIES THEM. ROSEANNA OFFERS A COMPLETE WARDROBE WITH A NONCHALANT-REFINED STYLE. THE SELECTION OF BEAUTY MATERIALS, THE DETAIL, AND QUALITY TRIMMINGS, WHICH PUNCTUATE EACH PIECE, ARE AT THE CENTER OF ROSEANNA’S CREATION PROCESS.
THEME
THE SPRING SUMMER 2012 COLLECTION WAS INSPIRED BY A TRIP TO TURKEY. THE RICH PALETTE OF COLOURS FROM THE DEEP EARTH TONED REDS TO MOSSY GREENS REMIND US OF THE BOSPHORUS SHORES. EACH PIECE IS ACCENTUATED WITH GOLD, SILVER OR LUREX DETAILING, WHICH REFLECTS THE RICH SPIRIT OF THE OTTOMAN. THE COLLECTION IS IN COMPLETE CONTRADICTION WITH THE FRENZY OF PARISIAN LIFE, AND REFLECT ONE THING : THE SLOW LIFE…